Friday, February 13, 2009

Wacky pricing... paper, ebook, and audiobook

Something is just plain wrong here. I have been listening to Taleb's "The Black Swan: The Impact of the Highly Improbable". A very interesting book, by the way. Recommended.

Anyhow, this is about price. I bought the audiobook from Audible.com so I could listen to it during transit times, etc. I paid C$15 for it. Expensive for a download I thought, but Amazon wanted US$21 for their audio download. The audio CD? US$26 !!

I decided to check out what a paper copy of the book would cost. I wasn't surprised to find it on amazon.ca for more money, but not too bad at $20 for the paperback. But I don't have any more space on my bookshelf.

So I looked for an ebook. I was shocked to find the price to be US$27 at several sites. That is insane. Finally, what about amazon/kindle? US$12. Much more reasonable, but you have to buy a Kindle. Sony's price is the same.

I think there is a bit of room here for price competition. I can't see any reason why the electronic download should not be universally half-price compared to the original media. This is somewhat the way it is for music. Perhaps libraries provide price competition on the paper?

One other thing I noticed. It doesn't seem to be general practice for a retailer to offer multiple media formats for an item - the one exception being the Kindle view on amazaon. Surprisingly the reverse was not the case. The regular amazon entry for the hardcover book did not reveal the other options available. A missed opportunity.

1 comment:

Don said...

I think that a $12 electronic version of a a $27 book is way too expensive, when you consider all the restrictions that are placed on you.

My understanding is that with Kindle, you don't actually buy the book, you just license it. You don't own it, so you can't lend the book to a friend or re-sell it to a used book store.

Are you allowed to even copy a Kindle book to another medium? Even for backup purposes?

I can live with those restrictions, but only if the electronic version of the book costs about 10% of the original. When you consider that the production cost of an ebook is negligible, there would be plenty of profit margin even at that price.